The Social Agent

Real Estate Marketing Insights for Agents and Teams

The Social Agent is the educational hub of White Birch Marketing. Led by Sarah Anstey and her team, this blog is designed to help real estate professionals understand what works in social media marketing, lead generation, and brand building.

Every post is created to be practical, clear, and relevant to the real world challenges agents face.

The Social Agent

Real Estate Marketing Insights for Agents and Teams

The Social Agent is the educational hub of White Birch Marketing. Led by Sarah Anstey and her team, this blog is designed to help real estate professionals understand what works in social media marketing, lead generation, and brand building.

Every post is created to be practical, clear, and relevant to the real world challenges agents face.

What You Will Find on The Social Agent

Social Media Marketing

Tips, strategies, and platform specific guidance to help real estate agents stay visible, consistent, and confident on social media.

Lead Generation

Educational content focused on attracting the right clients, building trust online, and turning visibility into real opportunities.

Branding and Content

Insights on creating a recognizable brand, developing strong messaging, and producing content that reflects who you are.

Latest Articles

Why Social Media Always Gets Pushed to the Bottom of the List

Why Social Media Always Gets Pushed to the Bottom of the List

Why Social Media Always Gets Pushed to the Bottom of the ListSarah Anstey
Published on: 22/07/2025

Real estate agents know content matters, but it always seems to fall behind. Here’s why — and how to fix it without adding more to your plate.

Social Media Marketing
What Should Real Estate Agents Post When They’re Out of Time?

What Should Real Estate Agents Post When They’re Out of Time?

What Should Real Estate Agents Post When They’re Out of Time?Sarah Anstey
Published on: 10/07/2025

Learn what real estate agents can post when they’re too busy to create content. These three proven post types keep you visible and trusted—even on your busiest weeks.

Social Media Marketing
5 Social Media Content Ideas to Attract More Buyers & Sellers

5 Social Media Content Ideas to Attract More Buyers & Sellers

5 Social Media Content Ideas to Attract More Buyers & SellersSarah Anstey
Published on: 20/02/2025

Boost your real estate business with these 5 powerful social media content ideas to attract buyers & sellers!

Lead Generation

Browse by Category

Social Media Marketing

View posts related to social media platforms, posting strategy, engagement, and consistency.

Lead Generation

Explore articles focused on visibility, audience growth, and converting attention into clients.

Branding and Content

Read posts about brand voice, content creation, and building a strong online presence.

Who This Blog Is For

Ideal Readers

Real estate agents

Real estate teams and brokerages

New agents learning social media

Experienced professionals refining their brand

Real estate professionals who want clear guidance

Learn From a Real Estate Marketing Expert

The Social Agent is written and curated by Sarah Anstey, founder of White Birch Marketing. Sarah and her team bring real world experience working with real estate professionals who want marketing that feels authentic and manageable.

Free Resources for Real Estate Agents

Unlock 7 High Converting Canva Templates to Use Today

Create professional social media content faster with free Canva templates designed specifically for real estate agents.

White Birch Marketing

We help real estate professionals grow their visibility with strategic, done-for-you social media marketing.

Goffstown, NH

Services

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